Questions, answered straight.

Online, in about two minutes: pick the property type, enter the size (the price band locks), choose a package and add-ons, then pick a time on the live calendar. Your confirmation and calendar invite land instantly. Lots & Parcels bookings also need a plat map, county parcel map, or appraisal-district screenshot so boundaries can be checked before the shoot. Farm & Ranch and Commercial start as a quote request and come back priced within one business day.

48–72 hours ahead gets you your preferred slot. Same-week is often possible, especially midweek. Rush same-day photos are +$75 when the schedule allows.

Photos within 24 hours on Residential, Homes on Acreage, and Short-Term Rental — usually same evening. Lots & Parcels and Farm & Ranch stills next business day. Full media (video, 3D, website) within 3 business days; Commercial, everything within 3 business days. Rush same-day photos are +$75 when the schedule allows. Everything arrives through a private download link: high-resolution JPEGs sized for MLS and print, MP4 video, and Zillow 3D tours uploaded to your Zillow account or sent as a link, and CubiCasa floor plans as image + PDF.

Residential: Essential 25–35, Signature 35–45, Premier 45–60. Homes on Acreage: 40–55, 45–65, 55–75. Short-Term Rental: Starter 20–25, Booking Booster 30–40, Full Content 40–60 (extra images $15 each). Lots & Parcels: 10–15 ground photos plus 8–12 aerials on Lot Essentials, up to 30–50 ground photos plus a full aerial set on Land Premier. Commercial: 20–30 architectural stills on Commercial Photography.

On most packages: Residential and Homes on Acreage from Signature up, Short-Term Rental from Booking Booster, and every Lots & Parcels package (a vertical aerial reel on Lot Essentials, aerial video plus a vertical cut on Showcase and Premier). Farm & Ranch includes a 30-sec vertical Boundary Reel on Ranch Media and a 4K ranch film on Ranch Film & Media, and Commercial marketing video starts at $899. Signature and Booking Booster include the AI Cinematic Video Set — photoreal motion built from your shoot's own photos, and Premier replaces it with a 4K cinematic film, filmed on-site and edited in-house. Both are 16:9 wide-format video delivered in two cuts: a branded cut for social and your property site, and an unbranded cut for SABOR (on short-term rentals, the unbranded cut is for Airbnb and VRBO). The vertical reels are separate 9:16 videos; Premier’s is filmed vertically on-site. STR Full Content includes a 60–90 sec 4K walkthrough filmed on-site, delivered as a single cut. Licensed background track on every video.

AI Cinematic (included in Signature and Booking Booster) is full-motion video produced from your finished HDR stills using the latest AI video generation tools — no second on-site visit required. It's delivered as a set of two AI Cinematic cuts: a branded cut for social and your property site, and an unbranded cut that meets MLS rules. It works on any property and price point and gives you a professional video without the cost of a production shoot.

The 4K cinematic film (included in Premier) is captured in 4K and delivered in 1080p, 16:9, in the same two cuts: branded and unbranded for the MLS. It’s on-site video production with a stabilized gimbal, deliberate camera movement through every room, and color-graded editing with music, all edited in-house. It's the higher production ceiling, strongest on luxury and architecturally distinctive homes where moving through the space is the selling point.

Not sure which fits? Email the address and price point and you'll get a straight recommendation. STR Full Content’s 4K walkthrough is the same production, delivered as a single cut.

The motion is generated from your actual photos; nothing is invented, added, or removed. It's disclosed as AI-generated motion. You get two cuts of the same video: a branded cut with your name and contact info for Instagram and your property site, and an unbranded cut that meets MLS rules for SABOR. You never have to choose.

Animated lower-third text and graphics that name each room or feature as it appears — the narration, told on screen instead of out loud. Most social video is watched with the sound off, so callouts keep the story working. $45, added to every video in your package, or $75 together with the Narration Pack. Where your video comes in branded and unbranded cuts, the branded cut can carry your name and logo; the MLS cut shows feature labels only, per MLS rules.

Essential — MLS-ready photos and a CubiCasa floor plan, fast, at a sharp price. Signature — the go-to for most listings: AI Cinematic video set, a vertical tour reel in TikTok, Reels and Shorts versions, a virtual twilight, the Zillow 3D Home tour and interactive floor plan (Showcase Ready) or a CubiCasa Plus floor plan + CubiCasa tour, and a property website. Premier — luxury and larger homes: Signature’s editing, tour, plan, and website with the video filmed on-site: the 4K cinematic film in place of AI Cinematic, a vertical tour reel shot on-site, drone stills and aerial video, four twilights, narration, and the Clean-Up bundle. Still unsure? Email the address and price point.

It comes down to the lot size on the county appraisal record. A home on a lot under 3 acres is Residential. A home on 3 to 15 acres is Homes on Acreage — drone on every tier and coverage of the grounds, outbuildings, and frontage, priced by home size and acreage together. Over 15 acres, or a working farm or ranch, is Farm & Ranch. The booking form asks for the lot size and points you to the right one.

By recorded size — square footage for homes and STRs, acreage for land, both for ranch properties; commercial by building size, scoped in a quote. You enter the size at booking and the band sets the price. Packages are priced by CAD-recorded living area. If the property is larger than booked, the difference is invoiced at delivery.

Sky and lawn corrections are standard MLS-compliant enhancements. We never add features, hide defects, or generate landscaping. Staged or altered images are delivered with the untouched original and ready-to-paste remarks text; select “virtually staged” on the SABOR pick list.

AI de-clutter ($9 / image) — selective removal of clutter, personal items, and distractions. Any photo type. The room's furniture and character stay intact; best when the space is mostly ready. It's also bundled: the Clean-Up bundle ($79) covers de-clutter on up to 10 images. Occupied-to-vacant ($29 / room) removes all furniture and belongings for a fully empty room — best when sellers can't stage, or as a blank canvas for virtual staging. The Vacant bundle ($129) covers up to 5 rooms plus de-clutter on up to 10 images. Neither ever hides defects.

On every Homes on Acreage, Lots & Parcels, and Farm & Ranch package, on Commercial Photography (the drone context set), and on Premier and STR Full Content. Elsewhere it's two clean options: Drone Photos $150, or Drone Photos + Video $250 — the video option includes the stills, because they're two products, not a surcharge. FAA Part 107, insured, airspace authorizations pulled in advance.

Drones are limited to 400 feet, so past roughly 15 acres the full boundary can't fit in a single drone frame. On Farm & Ranch we overlay the boundary on every aerial where the lines fit, and cover the rest section by section: frontage, corners, water, and improvements, each with its piece of the line in frame. An orthomosaic map (from $349) stitches the whole ranch into one high-resolution image with the full boundary. Send a survey and we draw the overlays from it, since county maps can lag the deed. Every overlay is labeled approximate: a marketing aid, not a survey.

Every home package includes a floor plan; you choose how. Zillow 3D Home tour + interactive floor plan: the pick if your buyers find you on Zillow. It qualifies for Showcase, earns the 3D badge in search, and comes with a floor plan image for the MLS. Included on Signature and Premier, +$99 on Essential. CubiCasa Plus floor plan: a styled, measured floor plan for the MLS, flyers, and brochures. Add an appraisal-grade GLA report ($39) when the recorded square footage is in question. Included on Essential, or in place of Zillow on Signature and Premier (3D plan +$70). The CubiCasa interactive photo tour (your listing photos placed room by room on the plan, shown on Redfin) is +$49 on Essential and included when CubiCasa replaces Zillow on Signature and Premier. Want both? Add a CubiCasa floor plan to your Zillow tour for $49; it adds about 15 minutes on site. Matterport: the premium walk-through with a dollhouse view, for luxury listings and out-of-town buyers (details below).

Yes — pick it at booking. It's a 3D tour with dollhouse and floor-plan views inside the tour: +$249 on Essential (add a printable 2D floor plan for $49), +$199 with a printable 2D plan in place of the tour included on Signature and Premier, or alongside your Zillow tour for $249 ($199 on Premier). +$50 over 3,500 sq ft and +$100 over 5,000, hosted while the listing is active, and a $25 re-list reactivation if it comes back on market. It's captured on a professional 360 camera, which is excellent for standard listings. Matterport Pro3 laser-grade capture is standard on commercial; for a luxury home, ask and we'll quote it. If Matterport isn't your pick, Signature and up include your choice of the Zillow 3D Home tour (Showcase-qualifying, hosted free forever) or a CubiCasa Plus floor plan + CubiCasa tour.

Zillow Showcase is a premium listing format with an interactive floor plan, room-by-room photo organization, and immersive scrolling, and it draws noticeably more buyer engagement. Showcase Ready means your media is structured to qualify when uploaded. Activating Showcase requires a Zillow Premier Agent account — your brokerage or Zillow rep can confirm access. The media side is handled; you just upload. Showcase needs the Zillow 3D tour, so if you'd rather have a CubiCasa plan, add it alongside your Zillow tour for $49 instead of swapping.

Yes — community amenity photography is an add-on on any Residential, Homes on Acreage, Short-Term Rental, or Lots & Parcels package.

New shoot ($175) — up to 8 HDR photos of community amenities: pool, clubhouse, park, gym, tennis courts, entrance. Scheduled as a separate visit from the listing shoot.
Aerial upgrade (+$99) — 5–8 drone images of the community (pool layout, park, entrance, overall scale), only with a new shoot, same visit, and billed in addition to any listing drone photos since it’s a separate location.
Library delivery ($49) — if the community is already in the CraigMac Visuals archive, you get the existing edited images with no shoot. Craig confirms availability after you book; if the community isn’t in the archive, it isn’t billed.

Agent responsibility: For new amenity shoots, the agent is responsible for coordinating with the HOA or community management to ensure spaces are clean, furniture is properly arranged, and the area is clear of residents and personal belongings at shoot time. CraigMac Visuals cannot wait on-site for spaces to be vacated or rearranged. A $75 return trip fee applies if the space is not ready upon arrival.

One extra step: a plat map, county appraisal-district parcel map, or survey showing the boundaries. A screenshot is fine. It's checked against county GIS records, used to plan a flight that covers every corner, and used to place the boundary overlays. Without it, overlay accuracy can't be guaranteed. Overlays are marketing aids, not a legal survey, and every delivered image and video says so.

Clear every surface, turn on every light, and get cars out of the driveway — that covers most of it. The prep guide has a room-by-room checklist for each property type, plus a printable PDF for your sellers. If the property can't be fully prepped, AI de-clutter and occupied-to-vacant editing can pick up the slack.

No — someone just needs to provide access: you, the seller, or a lockbox code. If you've added Agent on Camera, you'll need to be there for that portion. Access details get confirmed the morning of the shoot.

Most residential shoots take 1–2 hours; homes on acreage and ranches 2–4 hours; lots and parcels 45–90 minutes; commercial is scoped in your quote. You'll get a closer estimate at booking based on the property and package.

Drone portions reschedule free. Interiors usually proceed — overcast is actually soft, even light — and we'll grab replacement exteriors on a clear day when needed.

Zone 1, no charge: SA metro, Boerne, Bulverde, Fair Oaks Ranch, New Braunfels, Schertz. Zone 2, +$75: Kerrville, Fredericksburg corridor, Seguin, Wimberley. Zone 3, +$150: Austin metro, Marble Falls, Llano, Uvalde. Zones are drive time from Helotes: 0–45, 46–75, and 76–120 minutes; beyond two hours, travel is quoted. Enter the property ZIP at booking and travel is added automatically.

Yes — teams shooting 5+ listings a month get preferred scheduling and consolidated billing. Email craig@craigmacvisuals.com to set it up.

Treat it as your requested start. Craig routes each day around drive time between shoots and what you’ve ordered, so he confirms the exact start time and shoot length the same day you book by updating your calendar invite. It usually moves 15–30 minutes and can move up to an hour either way — watch your calendar for the update; the updated time is the one that counts. If the new time doesn’t work for you, changing it is free.

Use the reschedule or cancel link in your confirmation email, or call or text (210) 639-7195 — free up to 24 hours before the shoot. Changes made under 24 hours are $75, whether online or by phone. A same-day cancellation or no-show is billed at 50% of the package. Weather on the drone portion reschedules free. If Craig adjusts your time and it doesn’t work for you, changing it is free. You agree to this policy when you book.

Every shoot carries a 48-hour satisfaction guarantee. If a delivered photo misses the mark or a key area, say so within 48 hours of delivery and it gets replaced in post or reshot at no charge.

Your download link stays active for 90 days — save everything to your own storage on delivery. After 90 days files may be archived, and re-delivery can carry a small admin fee. Your license to use the media is tied to the active listing; see licensing below.

Invoices go out with your delivery link and are due within 7 days. Pay online by card or ACH bank transfer through the invoice link. No deposit is required.

CraigMac Visuals retains copyright; your booking includes a standard license to market the listing while it's active — MLS, portals, social, print, your site. STR media carries a perpetual license tied to the property; commercial includes a 12-month marketing license. Full details below.

No. Your license is non-transferable — it covers your marketing of that property during the active listing. If the property is relisted by a different agent who wants the existing media, they arrange a license transfer or new license with CraigMac Visuals, usually for a modest fee.