Property story

Tell me about the property.

You know this property better than anyone. The more you tell me, the better I can market it: what to feature on shoot day, the script and voiceover, on-screen callouts, the property website, and social captions. Ten minutes here saves a lot of back-and-forth. Fill in what you know and skip the rest.

You
The property
Required for rentals: the exact spelling and capitals you market it under (“The Pink Door”). It leads the video instead of the street address.
The stay

For short-term rentals. The first block appears on the video itself, so it needs to be exact.

The number you advertise, counting sofa beds and bunks.
Required by your city to appear on marketing. It’s on your permit certificate.
Becomes the call to action and a scannable QR code on the branded video’s end card.
Named in text only (“Find The Pink Door on Airbnb”); platform logos are never shown. If you gave a book-direct link, we use that instead.
Who stays here

The host, as credited on the video

Skip this if you’re an agent who has filled in our agent onboarding.

      PNG with a transparent background is best.
      The story

      This is the heart of it. Write the way you’d talk a buyer through the front door.

      One or two sentences. Required if your package includes narration.
      Top selling points, best first
      The first three become the spine of the video and its callouts. Required if your package includes narration.
      Hidden or system features
      Describe the property and the lifestyle, not the buyer. Fair housing rules mean we never say who a home is “perfect for.”
      Likely buyer (market segment)
      Market segments only. They guide tone and emphasis; the video never names who should live here.
      On shoot day
      Video: narration & callouts

      For packages with narration (Premier, Ranch Film & Media) or the narration and feature-callout add-ons. I write the script and lay in the voiceover; you give me the raw material.

      Every CraigMac narration has three parts: the opening, the tour, and the close. A 60–90 second video holds about 150–200 spoken words: a sentence or two to open, three to five tour stops, and a sentence or two to close. Your name and brokerage go in the branded cut only; the unbranded MLS cut stays agent-free.
      Tone

      Part 1The opening

      The first 10–15 seconds, usually over the arrival or an aerial. Set the scene and give buyers a reason to keep watching.

      Part 2The tour

      The middle of the video. List the stops in the order a buyer would walk through, with what to say at each. Three to five is the sweet spot.

      Part 3The close

      The last 10–15 seconds. Pull back to the lifestyle or location, then the call to action.

      Callouts are short on-screen labels that name a feature as it appears. Keep each one under 40 characters: the room or feature first, then the detail. Most social video plays with the sound off, so these carry the story. With narration, your tour stops make natural callouts.
      Lead with these stats on the title card (up to 3)
      Three vibe words
      Where it’ll post
      Does your MLS restrict AI-marked media?
      The ranch
      The land
      Words to use, things to keep out
      I never mention vacancy, security systems, or seller details unless you ask.
      Files & links

      The MLS sheet or draft description, a feature or upgrade list, a survey or plat, HOA amenity info, old photos that show a season.

        Up to 5 files, 25 MB each: PDF, photos, Word documents, short videos, ZIP.

        Goes straight to Craig. Best before shoot day; for video, at the latest the day after.